Privacy Policy

Blake eLearning Privacy Policy

This Privacy Policy describes how Blake eLearning, including its related companies which handle personal information (Company, we or us), collects, holds, uses and discloses personal information.

Blake eLearning is committed to protecting the privacy of your personal information. An individual who provides personal information to the Company, either directly or through a business partner or service provider, has ready access to this Policy.

By providing personal information to the Company and having access to this Policy, either directly or through a business partner or service provider, our registered users, including individuals, students, teachers, school administrators and parents consent to the Company collecting, holding, using and disclosing personal information in accordance with this Policy.

What information do we collect and how do we use it?

Free trial registration

When you sign up for a free trial of Reading Eggs, Reading Eggs Junior, Reading Eggspress, WordFlyers and Mathseeds (our Websites or Platforms), we collect your first and last name, email address, phone number, your country and postcode. Once you log into your free trial account, we also collect your child's first and last name and their year of birth. Collection of these details is necessary for us to tailor our offers to you, manage your child's progress in the programmes, update you on new product releases, features or changes, and ensure we can better respond to your customer service requests. Additionally, your personal information is used to administer and manage accounts such as password resetting, respond to queries by you, and to contact you about any issues with your account or conduct on the Websites or Platforms. You are entitled to provide us with a pseudonym if you wish to sign up with a pseudonym. If you choose to sign up with a pseudonym you will still have full access to the trial and all its features.

Subscription and product purchases

When you subscribe to our Websites or Platforms, or purchase any of our products, we collect your first and last name and your credit card details. If you are purchasing one of our products, we also collect your address for delivery. When you subscribe or purchase a product, we do not allow the option for you to use a pseudonym as we require this information for payment and/or delivery.

Customer service interactions

We may also collect details of other interactions that you have with us, together with any other information that you choose to provide us with (for example through interactions you have with our customer service team).


Our surveys are designed to collect your feedback so that we can improve our programmes and the way we market to you. When you complete one of our surveys, we may collect your first and last name, your email address, your home address if the survey entitles you to a free gift, your child's age, your income, as well as your opinion or other personal information relating to our survey questions. You are not obliged to complete any of our surveys, either as part of our free trial or subscription programmes or otherwise. You are entitled to provide us with a pseudonym if you wish to complete our surveys anonymously, although if completion of our survey entitles you to a free gift, we will require your correct name and address details to deliver it to you.

Social media

We periodically run competitions through the Website and our social media channels. By entering into a competition, you acknowledge that we may use your personal information for the purposes of administering the competition and to contact you about our products and services.

We may also provide you with joint promotional offers in conjunction with other third parties. These offers are designed to be relevant to you, but should you not wish to receive this, you may select the 'Unsubscribe' link at the bottom of every email we send you. Alternatively you may contact us at


Like many businesses, we use cookies to enhance your experience and gather information about visitors and visits to our Websites or Platforms. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognise your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your web browser (like Google Chrome or Internet Explorer) warn you each time a cookie is being sent, or you can choose to turn off all cookies. Each browser is a little different, so look at your browser's help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting our customer service team.

Email communications

When you sign up for a free trial on our Websites or Platforms, you will automatically receive promotional and student report emails. To opt out of these email communications, you can click on the 'Unsubscribe' link at the bottom of the email, or you can simply log into your account and click on the ‘My Account' option, where you can choose to opt in or out of emails.

Data storage and security

We are committed to information security. We will use all reasonable endeavours to keep the personal information we collect and use in a secure environment, and we have implemented technical, administrative and physical security measures that are designed to protect personal information from unauthorised access, disclosure, use and modification.

Limiting access to education records

Education records are only accessible to users who are logged in and have been successfully authenticated by entering a username and password. Students are only able to access their own progress, and teachers can only view students from within their school. Education records are periodically emailed to subscribers of the Websites.

Student and teacher data can only be accessed by Blake eLearning staff and partners. Data is never shared with third parties unless as described in the "disclosure of information to third parties".

Management of historical data

When a subscription expires, we retain the data in our database to comply with our legal obligations and financial and audit obligations. If you would like this data to be deleted, you can contact our Data Protection and Privacy Officer.

Challenging the accuracy of data

If you believe there is a problem with any data that has been collected, you can contact our customer service team or our Data Protection and Privacy Officer and we will investigate the matter. If a problem is identified, we will seek a solution to fix it.

Ensuring data is secure and protected

Personal information is stored in a secure database on Amazon Web Services (AWS). Access to these servers is limited to the application, and by software developers at Blake eLearning, via secure shell.

Passwords for users of the system are encrypted using salt and hash technologies.

All data transferred within our Websites or Platforms is protected by SSL. SSL is a technology that makes your data illegible in transit. If anyone were to intercept communication between our servers and your computer, they would not be able to easily decipher what was being passed back and forth.

We also expect all our employees and contractors to comply with this Privacy Policy, and will take appropriate actions to ensure that our employees and contractors comply with the obligations imposed by this Privacy Policy

Disclosure of information to third parties

Blake eLearning does not sell or trade your personal information to third party sources.

We may transfer your personal information to our hosting partners and other service providers who assist us in operating our Websites or Platforms, conducting our business, providing our services, and helping us communicate with you, so long as those parties agree to keep your information private and secure in compliance with applicable laws. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety. Data that does not personally or directly identify you may be provided to other parties for marketing, advertising or other uses.

Third party links

To provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

Changes to our privacy policy

We may change, modify, or revise this Privacy Policy in order to comply with any applicable laws, to reflect changes in our processes or for any other reason at any time. Material changes in our Privacy Policy will be communicated to you, but we also encourage you to check our Privacy Policy periodically to read about any changes, modifications, or revisions. You will be deemed to have consented to any variations by your continued use of the Websites or Platforms following any changes being made.

Terms of use

Please also visit our Terms of Use section establishing the use, disclaimers, and limitations of liability governing the use of our website.

Access to and correction of personal information

Blake eLearning will take reasonable steps to ensure that all your personal information it holds is accurate, up-to-date and relevant. You can request access to, corrections of, or erasure of your personal information held by Blake eLearning, or object to the use of your personal information by us, by contacting our Data Protection and Privacy Officer at

In addition to the above, you also have the right to delete, restrict processing or change your personal information online. To change or delete your personal information, simply log into your account and click on the ‘My Account' tab, where you can remove or change your address, or change your name, email and/or phone number. If you wish to restrict processing or delete all your information, please contact the Data Protection and Privacy Officer.

If information is not provided

Without all of the required personal information being provided, the Company may not be able to provide the product or service an individual is seeking, and may not be able to handle enquiries or claims in connection with those products or services.

For example, an email address is required by a user to access the Websites and to receive student progress updates and reports.

Special Information for users in the European Union

We welcome the EU General Data Protection Regulation (GDPR) as an essential set of regulations to affirm our commitment to data protection across the European Union. We are committed to ensuring:

  • Personal data is processed fairly, lawfully and in a transparent manner
  • Personal data is processed fairly, lawfully and in a transparent manner
  • Personal data is collected and processed only for specified and lawful purposes
  • Processed data is adequate, relevant and not excessive
  • Processed data is accurate and, where necessary, kept up to date
  • Personal data is not kept longer than necessary
  • Personal data is processed in accordance with an individual's rights
  • Personal data is kept secure
  • Personal data is not transferred to countries outside of the EU without adequate protection

The information below outlines specific information relevant to certain aspects of our GDPR compliance.

  • Lawfulness of processing: We collect personal information in a number of contexts and for a number of purposes. Please refer to the “What information do we collect and how do we use it?” section of this Privacy Policy. Our processing activities are based on the legitimate interests pursued by us and our school, district and parent customers in delivering learning resources for use by schools, teachers, parents and students which are designed to improve learning outcomes and inspire a love of learning.
  • Is personal information transferred outside of the European Union? Yes, personal information in relation to Registered Users and customers located in the EU may be transferred outside of the EU in 2 main situations:
    1. User data is uploaded to and stored on servers located in the USA which are maintained by Amazon Web services (AWS) - RDS. These servers are in the USA. Amazon has extensive expertise in protecting data, championing privacy, and complying with complex regulations, and currently complies with both the EU-U.S. Privacy Shield and the EU Model Clauses thereby helping to support our compliance with the requirements of the GDPR. Additional information about Amazon's compliance with the EU GDPR is available at:
    2. In most instances, the personal information of our EU based customers is collected, accessed and managed by our sales, operational and customer support teams in the United Kingdom. However, that information may be shared with our employees and service providers outside of the EU. We ensure that appropriate safeguards exist in relation to any transfers of personal data outside of the EU
  • Specific information in relation to Reading Eggs and Mathseeds: Reading Eggs and Mathseeds are distributed in the EU by 3P Learning in partnership with us. 3P Learning will have access to your personal information and we have arrangements in place with 3PL Learning to document our respective obligations in relation to personal information collected and used by 3P Learning and us. We will also ensure appropriate safeguards exist in relation to the transfer of personal information by 3P Learning outside of the EU to us.

Contact us

All requests to access, update and delete personal data as well as questions and concerns about your personal data and this Privacy Policy should be directed to the Blake eLearning Data Protection and Privacy Officer at We will endeavour to respond to your query as quickly as possible.

Blake eLearning Data Protection and Privacy Officer:

Ph: 0117 3600248


Address: 10 Victoria Street, Bristol, BS1 6BN, United Kingdom

This website is published by Blake eLearning, with support from 3P Learning.

This Privacy Policy has been developed in accordance with the Australian Privacy Act 1988 (Cth) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Cth), the New Zealand Privacy Act 1993, the United Kingdom Data Protection Act 1998 and the EU General Data Protection Regulation (GDPR) and the United States Children's Online Privacy Protection Act and Rule as administered by the Federal Trade Commission.

Policy last updated: 25 May 2018